What carries your brand, and what does not.

White-label is easy to claim and harder to check. Below are the places where your clients meet the platform, what they see there, and the few things that stay generic.

What you get

Where your name appears.

Places that carry the operator's brand
Place	What shows	Set by
Web address	Your portal on a domain you control, with its own SSL certificate	A DNS record you add; the certificate by us
Sign-in page	Your sign-in logo, server name and the terms shown at sign-in	Settings, Branding and sign-in
Portal	Your logo, a second version for dark screens, and your favicon	Settings, Branding and sign-in
Colours	Your brand colours in the portal	Us, when the server is built
Fleet app	Your app name on the home screen and an icon cut from your square logo	Us, at setup
Email	Notifications, reports and invoices under your server's name, from the sender address you choose	Email settings
Dashcam footage	Your logo burned into the corner of photos and clips	Taken from your branding settings
Customer pages	Delivery tracking pages, sharing links and invoice pay links on your address	Automatic
WhatsApp	The menus and replies you write	WhatsApp builder

The app's name and icon.

The Fleet app takes its name from your setup: your server name followed by "Fleet", unless you ask for another. The icon is cut from your square logo at 192 and 512 pixels, plus a maskable version that Android can crop to the shape it uses. Because the app installs from the browser, there is no store listing to keep up to date.

Fleet app screen with a vehicle's dashcam photos and clips under the operator's name

What stays generic.

These parts carry no brand at all, ours included, or a third party's name that cannot be swapped.

Endpoint paths under /api, and webhook headers with the user agent Webhooks/1.0
The map provider's attribution in the corner of the map
Device makers' model names in the device list
Our name on our contract and invoices to you, which your clients do not see

What we need from you

A wide logo for light screens, one for dark screens and a square mark for the app icon and favicon, your colours, your trading name and the address you would like the portal on. In return you get the DNS record to create.

Changing it later

Logos, favicon, server name and the sign-in terms can be changed in the portal's branding settings at any time. For new colours or a new app name, send us the details and we update the server.

Branding questions

Can the Fleet app be listed in the App Store or Google Play?

Not as part of a plan. The Fleet app is a web app that installs from the browser, so it needs no store listing, store review or developer account.

Which domain do I need?

One domain you control. The portal gets an address on it, such as track.example.com, pointed at your server with a DNS record we send you.

Does the whitelabelgps name show up anywhere my clients look?

No. Sign-in, menus, emails, the app and video carry your name, and outgoing webhooks use neutral header names. Our name appears on our contract and invoices to you, which your clients never see.

Related technical pages

What you getA plan buys three things: a browser portal for you and your clients, an optional Fleet app with your name on it, and a server that runs for your brand alone.Security and hostingEach brand runs on a separate server with a separate database and tracker ports, plus free SSL, managed backups and updates, hashed secrets and an audit log.Compare platformsQuestions worth asking any white-label tracking vendor before you sign, from server separation and device limits to webhooks and exit terms, with our answers.

Put it on your own server and try it.

Order online and your server is normally live the next day, with your domain and logo in place and the tracker ports open.

Talk to us